You Are What You Buy

You Are What You Buy - washingtonpost.com 1 capture 23 Oct 2017 Sep OCT Nov 23 2016 2017 2018 success fail About this capture COLLECTED BY Organization: Alexa Crawls Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. Collection: Alexa Crawls Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period. TIMESTAMPS The Wayback Machine - https://web.archive.org/web/20171023140057/http://www.washingtonpost.com:80/wp-dyn/content/story/2008/06/13/ST2008061303058.html🔗 washingtonpost.com

Arts & Living Books CULTURE You Are What You Buy Examining the psychology of personal consumption. SLIDESHOW Previous Next TOOLBOX Resize Text Save/Share + DiggNewsvinedel.icio.usStumble It!RedditFacebookmyspace Print This E-mail This Who’s Blogging » Links to this article Reviewed by Jay Dixit Sunday, June 15, 2008; Page BW03 SNOOP What Your Stuff Says About You By Sam Gosling | Basic. 263 pp. $25 BUYING IN The Secret Dialogue Between What We Buy and Who We Are By Rob Walker | Random House. 291 pp.$ 25 In 1942, as the United States was entering World War II, the Office of Strategic Services – the precursor to today’s CIA – was scrambling to find promising spies to go behind enemy lines. One of the aptitude exams it developed was the Belongings Test, in which candidates had to draw conclusions about a man based purely on items in his bedroom: clothes, a timetable, a ticket receipt. Sam Gosling, an associate professor of psychology at the University of Texas at Austin, has made a career of studying how such clues illuminate personality. His premise is that our personalities seep out in everything we do and that expert snoopers can draw remarkably accurate pictures of us by examining the traces we leave behind. Gosling’s conclusions are supported by rigorous academic research, but his engaging book is aimed at a popular audience; he presents it as a field guide to the “special brand of voyeurism” he calls “snoopology.” Few readers may actually rummage through their neighbors’ garbage in search of what Gosling dryly calls “behavioral residue,” but Snoop’s conceit makes for an entertaining tour of how people project their inner selves outward into the world. Some clues come from explicit, deliberate identity claims, like the Malcolm X poster on your wall or the crucifix over your bed. Others, like the songs you download or the coffee cup you throw away, are what psychologists call “seepage,” messages that leak out beneath your notice. The trick to decoding a person’s space is knowing what to look for. Offices with plants, knick-knacks and symbols of friends, family and pets tend to belong to women; men display more sports items and symbols of their achievements. Rock fans are less friendly, more artistic and more anxious than fans of religious music. Extroverts offer comfortable chairs and bowls of candy as “bait” to lure people into their offices, while difficult people wind up on the remote fringes of the workplace. This may seem like just common sense, but it’s not. We think people with messy, disorganized bedrooms will be unpleasant, but we’re wrong. We incorrectly assume people whose rooms are highly decorated and cluttered are more extroverted. We make similar errors in judging people directly: We expect timid, grumpy-looking people with weak voices and halting speech to be anxious and easily upset, and we expect self-assured, smiling, stylish people to be open, imaginative and curious. But neither expectation is accurate. CONTINUED 1