The New York Times

It’s a Blog-Eat-Blog World

By Jay Dixit

Inside the fierce rivalry between Gawker and MediaBistro, two media blogs fighting for dominance in New York’s cutthroat publishing scene.

media blogging new york journalism

In the world of New York media gossip, two blogs reign supreme: Gawker and MediaBistro’s FishbowlNY. They’re both chasing the same scoops, courting the same sources, and vying for the same readers.

The result? A blog war that’s as entertaining as it is ruthless.

“We’re not friends,” admits one editor. “But we read each other obsessively.”

The rivalry illuminates a larger shift in journalism: the rise of blogs as legitimate news sources, capable of breaking stories that traditional outlets miss—or are too cautious to publish.

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